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Perrier parties with psychedelic hipsters

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For the past few years, Perrier’s marketing strategies have been looming in a dark, sophisticated aura: in 2011, it sent fans on an online chase for American burlesque dancer, Dita von Teese, through a gothic mansion.This year, the bottled water celebrates its 150th anniversary with Perriersecretplace.com – an elaborate website that lets users, literally, walk in the shoes of 60 personalities at a party at a speakeasy behind a laundry mat.By clicking on the characters, users walk through the rooms – which are mischievously named The Pink Room, The Private Room and The Ring, to name but a few – to find the “golden woman” and her hidden bottle of Perrier.The prize winners will be eligible to trips to party cities like Ibiza and Rio.The many identities users can assume include a rollerskating waitress, a French-speaking sommelier, a pink-lipped woman in black and a naïve-looking bride.The campaign was created by Ogilvy & Mather Paris.

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