Pernod Ricard picks social media agency

Distilled beverage provider Pernod Ricard has appointed Socialyse, Havas’ social media arm, as its new social media agency after a pitch process.

A total of three agencies were vying for the account. The pitch was called earlier in June this year.

Socialyse will take on and manage four brands under Pernod Ricard’s wings. These are Absolut, Chivas Regal, G.H. Mumm, and The Glenlivet.

Caroline Tran, senior brand manager of Pernod Ricard Singapore, said: “Socialyse’s presentation and ideas were really interesting, and it was insightful to have the team’s views on social media strategy, and on how each brand plan can be improved. We are really confident that we can build great social media campaigns and meet our KPIs together.”

Gautam Dutt, head of middle office at Havas Media Singapore said: “Social media has evolved beyond the experimentation stage. Socialyse offers clients deeper skill sets to move beyond social media presence and truly drive social engagement between consumers and brands.”

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