After its run last year, Pernod Ricard is bringing back its Bottled Hope Run in 2016.
The Run is part of the Bottled Hope campaign which focuses on environmental impact and community development through the up-cycling of used glass bottles into Brightboxes, known as Bottled Hope, which are then given to underprivileged communities living without electricity throughout Malaysia.
Several side events complementing the run include interactive environmental activities, sustainable living & waste recycling sessions by Eco Warriors Malaysia, engaging fitness demonstrations by wellness health guru Wong Yu Jin, local traders selling sustainable goods and a life-size mock-up of the Brightbox – to create understanding on the components that goes into making Bottled Hope.
The idea was mooted between the client and its incumbent lead creative and strategy agency, GOVT Kuala Lumpur in 2014.
GOVT continues to help build the campaign strategically on digital and social media, on a Pro Bono capacity.
There will be a booth for the public to adopt a Brightbox too. Constructed on a rubberwood frame, each unit is fixed with an energy efficient LED light that shines for 12 hours between charges. The solar-powered Brightbox, developed by Biji-Biji, costs RM350 per unit and adoption will help to offset production costs.
“Pernod Ricard Malaysia, together with our partner Yayasan Nanyang Press, is thankful for the support of the inaugural Bottled Hope campaign last year and we want to create a greater impact this year,” Terence Ong, managing director of Pernod Ricard Malaysia, said.
“We managed to deliver over 140 Brightboxes to rural communities in the Ranau region of Sabah last year, and another 50 units to the victims of the Nepal earthquake. The numbers might not seem much, but it has already made an impact for about 200 families. We cannot change the whole world at one go, but we can make a difference one step, one person and for one family at a time.”