Performics, the performance marketing arm of ZenithOptimedia, has launched in Indonesia. Indonesia marks the nineth market launch for Performics.
ZenithOptimedia first launched Performics Asia Pacific in 2011. Over the last four years the agency has grown significantly with 12 offices and more than 300 members of staff. In a press statement, the agency said the market represents a real growth opportunity, as marketing forecasts predict that digital spend will more than double in the market over the next three years.
Performics will focus on SEO, SEM, programmatic buying and digital media planning solutions for a number of existing APAC and local clients including Puma, Air Asia Go, DBS Indonesia and Mead Johnson. Parjono Sudiono, will head up the Performics business within the market.
Sudiono previously held the role of digital group head at IGNITE, the digital division of Initiative Media, where he was responsible for the digital strategy, planning and buying, programmatic and performance marketing for all Nestlé brands in Indonesia.
Sudiono said: “Given the fast changing media scene in Indonesia, now is the perfect time to launch and I am extremely excited to be a part of it. I am looking forward to helping clients better understand the digital habits of their consumers, and to ensure they reach them at the right time with theright message to deliver the most effective and impactful campaign”.
Asia Pacific head of Perfomics, Gareth Mulryan said of the launch: “Performics continues to grow from strength to strength in the region. We spent 2013 growing our business geographically, and during 2014 we focused on broadening our key products in SEO, content and data analytics. This year we have been growing simultaneously as we have the demand and scale to do so.”
He added that in Indonesia, the agency already has “some great clients on board” and the agency aims to “ensure its strong performance marketing proposition helps bring real value and drives ROI for these clients”.