Performics' MD returns to client side

Performics Philippines has a new managing director as Albet Buddahim returns to the client side at Avon Philippines as digital activation and business transformation head.Replacing Buddahim (left) is Isabelle Turpault, a seasoned marketer who entered Asia in 2002 to work at Bates Indochina.Her first brush with ZenithOptimedia (ZO) was during work at Dual Action Blender, a creative digital agency she helped launch in the Philippines. ZO was one of the boutique’s partners.The Publicis Groupe officially launched Performics in the Philippines last June, appointing Buddahim, which was also ZO’s digital director, to managing director. Before ZO, he was digital marketing manager for Philippines and Asia at Procter & Gamble.The international roll out of Performics began early 2011, making the Philippines the seventh country where it has been launched in the Asia Pacific. Other offices are found in Australia, China, India, Singapore, Taiwan and Vietnam.Performics, then Dynamic Trade, was founded in 1998. In 2004, it was acquired by DoubleClick, which later became part of Google in 2008. In the same year, it was acquired by Publicis.(PHOTO: Albet Buddahim with Daina Middleton, Global CEO of Performics)