Pepsi Co’s is understood to have shifted its China media business to GroupM agency Mindshare, after putting the account out to pitch earlier this year.
Several sources confirmed Mindshare will take over from OMD, but the agency was unable to comment on the news.
PepsiCo’s Greater China Region runs four flagship brands – Pepsi, Lay’s, Tropicana and Mirinda. Earlier this year the company launched the “Bring Happiness Home 2014” campaign, now in its third year, with the theme “family knows no boundaries and love knows no limitations.”
More details to follow.