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Pepsi awards Revive brand business to NagaDDB

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PepsiCo has appointed NagaDDB as its agency of record for its isotonic drink brand, Revive.NagaDDB won the account from BBDO, which previously held the account.The agency has been tasked to provide effective and cut-through communication programs as the brand is up against a household name in the category, said the agency.According to business unit head Kevin Teh, the win represents encouraging organic growth to NagaDDB's stable of brands under Pepsico, namely Tropicana and Lipton Ice Tea. "It further demonstrates client's trust in us to take the brand to a new, differentiated level," said Teh.Permanis Sandilands is PepsiCo's official bottler in Malaysia.

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