Penshoppe enters e-commerce with Lazada

Local clothing brand Penshoppe has partnered with online shopping portal Lazada.com.ph to enter the e-commerce arena.Lazada has opened a dedicated homepage for Penshoppe featuring the brand’s newest collections for men and women. To boost its first run, Penshoppe is currently running the #markdownmadness sale which cuts up to 30% off from select items.“Our partnership with Lazada stems from the company-wide commitment to serve our customers. While we continue to build and expand our brick-and-mortar stores here and abroad, Lazada will help us reach out to more consumers so they can enjoy the hassle-free Penshoppe shopping experience wherever and whenever they want,” Golden ABC president and CEO Bernie Liu said.Penshoppe is the newest addition to Lazada’s growing portfolio ranging from electronics to consumer products. Among its partner brands are Sony, Samsung, Apple, Canon, Ray-Ban, Pampers and Olay.Lazada also became the exclusive partner for Xiaomi’s debut in the Philippines last month. True to its online retail business model, the Chinese mobile brand introduced the Mi 3 smartphone via its popular flash sales.“Lazada has expanded its categories, from mobile and laptops, to include lifestyle in our fold and we are strengthening our lifestyle categories, and working with a lifestyle mega brand such as Penshoppe is truly motivating,” Lazada Philippines co-founder and CEO Inanc Balci said.