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Paul Roebuck heads to BBDO

Paul Roebuck (pictured), last CEO of Saatchi & Saatchi Singapore and Malaysia is taking on a new role at BBDO.

According to Adweek, he will now take on the role of EVP worldwide senior business director. He will be looking over the agency’s Johnson & Johnson consumer business.

In a statement to Adweek, BBDO global CEO Andrew Robertson said Roebuck “has got excellent CPG experience and global perspective which will be incredibly important on all Johnson & Johnson brands but especially Johnson & Johnson Baby which has a big focus globally and is a big opportunity.”

Roebuck will relocate to New York to take on the role in October. Prior to the role at Saatchi, Roebuck was president & CEO of BBDO Guerrero / Proximity Philippines.

Roebuck’s role at Saatchi & Saatchi is now being undertaken by Shannon Cullum. Marketing has reached out to Roebuck to confirm the move.

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