Paul Mottram has left Text100 to launch research, content and digital agency All Told, a network owned by Allison+Partners.
Mottram ends a seven-year run with Next Fifteen, owner of Text100 and Bite, which acquired his agency Upstream Asia in 2009. He had been serving as managing director, integrated strategy for Text100 Asia Pacific for the past year.
First established in the US in June 2015, All Told will enable global and local brands in the region to deliver more creative and compelling integrated campaigns, drawing on a skill set that combines the agency’s deep storytelling skills with strategic, creative and production capabilities.
Mottram will also oversee the growth of the agency’s client and talent base in Hong Kong, reporting to Andy Hardie-Brown, global COO, and Cathy Planchard, partner and president of All Told.
Over the past few years, Allison+Partners has expanded its business in Asia, adding new offices in China, Singapore and Thailand to serve regional clients such as Textron Aviation, iRobot, BSH Home Appliances and Harley-Davidson.
“I am deeply impressed with the vision for All Told and excited to bring it to life in the Asia market,” Mottram said. “Allison+Partners is at the forefront of where the industry is heading, and working with such a fast-growing and talented team the potential for what we can build together is unlimited.”