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ParknShop turns to Ms Wong to reinforce quality

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ParknShop has brought back its 20-year old icon “Ms Wong” (黃老太) with a new TV commercial reinforcing her demand for high quality products.Created by DDB Hong Kong, the 30-second spot reproduces classic plots from the Ms Wong series, with five additional TV commercials to be revealed by the end of this month.https://vimeo.com/89073312Jessica To, Greater China marketing director at ParknShop, told Marketing the idea seeks to leverage the heritage of ParknShop and Ms Wong, who To said was deeply connected to Hong Kong consumers.“The real Ms Wong has passed away but her spirit has never died. Our new campaign packages the brand with an academy concept to revitalise our brand icon Ms Wong."Media buying is managed by PHD Hong Kong and includes OOH, print and executions on MTR's Digital Panel Network.Credits:Agency: DDB Group Hong KongGroup Creative Director: Francis ChungSenior Copywriter: Curry MakArt Director: Chester Tang, Ivy WongGroup Account Director: Christina KwokSenior Account Executive: Morris PunTV Producer: Denise Wong

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