Park Hotel Group reappoints noisycrayons

Park Hotel Group has extended its relationship with the Singapore-based creative agency, noisycrayons. The collaboration is centered on the deployment of digital engagement activities targeted at social media and tech savvy travelers in Singapore and the Asia-Pacific region.Re-appointed as the social media agency for the group, noisycrayons will continue to direct, develop and manage the hotel group’s online campaigns on key social media platforms such as Facebook and Instagram. Initiatives will extend beyond creating first-time connections between brand and consumers, to enabling loyalty-driven repeat-engagements.Campaigns such as Make Time and #sharethelove are examples of past initiatives that led to deeper relationships between the Group and her consumers online.“As a hospitality brand, our aim is to deliver touches of warmth across all brand touchpoints and noisycrayons have been helping us build our brand on the social front,” said Gwen Tan, assistant director of social at the group.“We are looking forward to working with them to cultivate a sizable group of brand advocates who are genuine lovers of what we stand for. Our collaboration with noisycrayons allows us to tap into unique and brand-specific tactics and methods to continually engage both existing and potential guests of Park Hotel Group.”Stefan Lim, noisycrayons CEO and creative lead, added: “It is always exciting to be working on a campaign for Park Hotel Group because both brand and agency share similar beliefs that every engagement should be meaningful and experiential. We are looking forward to more expansive solutions that will enable the Group to further deepen her relationships with a significant following online.”