Pandora shows magical connection between mums and kids

To celebrate women and their unique bond with their kids, Pandora has launched a social campaign to hook their hearts with an emotional short film.The film shows the answer to a single question: could children recognise their own mother without actually seeing her? Six women and their children decided to put that to a real-life experiment. One by one, each child was blindfolded and asked to pick their mother out of a group of women – using senses other than sight. Each mum waited anxiously, watching her child tentatively feel their way, carefully searching for something familiar in a room of strangers. The outcome was tear-jerking, at least to the mums who participated: https://vimeo.com/128099286The film was the creative brainchild of the Pandora brand activation team in Copenhagen.Directed by Malling Publications, the film captured a real-life experiment using six mothers and their children. All of the participants were from Denmark, and the film was shot at The Lab, a rental studio located in Copenhagen. [gallery link="file" ids="95908,95909"]