Pandora shows magical connection between mums and kids

To celebrate women and their unique bond with their kids, Pandora has launched a social campaign to hook their hearts with an emotional short film.

The film shows the answer to a single question: could children recognise their own mother without actually seeing her?

Six women and their children decided to put that to a real-life experiment. One by one, each child was blindfolded and asked to pick their mother out of a group of women – using senses other than sight. Each mum waited anxiously, watching her child tentatively feel their way, carefully searching for something familiar in a room of strangers.

The outcome was tear-jerking, at least to the mums who participated:

The film was the creative brainchild of the Pandora brand activation team in Copenhagen.

Directed by Malling Publications, the film captured a real-life experiment using six mothers and their children. All of the participants were from Denmark, and the film was shot at The Lab, a rental studio located in Copenhagen.

Read More News

in Regional by

Samsonite hands JWT regional duties

The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and America..


Leave a Reply

You must be logged in to post a comment.