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OYO Malaysia encourages consumers to shake their way to a holiday

OYO Malaysia encourages consumers to shake their way to a holiday

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OYO Malaysia has launched a Shake and Win campaign to encourage more consumers to leverage the holiday season to enjoy Malaysia's hospitality and attractions. As part of the campaign, it is offering RM1 million in OYO money and other prizes including free stays at selected OYO Hotels and Homes in Malaysia, as well as vouchers from partners.

The campaign was conceptualised and executed by OYO's growth marketing team. According to OYO, consumers can participate by launching the OYO app and shaking their phones to unveil their price. Individuals are limited to one chance daily to ensure a wider range of consumers have the opportunity to participate and win.

OYO Malaysia's country head, Tan Ming Luk, said with Visit Malaysia Year 2020 only a few weeks away, this will be a good time for Malaysians to visit more places and experience more of the country. "We want to support Tourism  Malaysia’s Visit Malaysia Year 2020 initiative by offering guests good-value accommodation wherever they are in Malaysia," he said.

He added that there is an OYO room for everyone, almost everywhere in Malaysia, as it now has over 16,000 leased and franchised rooms in more than 500 hotels and homes across over 50 cities and towns in Malaysia.

In August this year, OYO named Mandar Vaidya CEO for Southeast Asia and the Middle East, as part of its efforts to continue investing in and attracting world-class leadership, and its ongoing focus to drive accelerated growth in two of its high potential markets.

Vaidya is responsible for driving business growth for OYO in these two regions, which include markets such as Indonesia, Malaysia, the Philippines, Vietnam, UAE, and the Kingdom of Saudi Arabia. The company has already committed over US$200 million in investment in Southeast Asia which will help in fueling its aggressive expansion plans in the region over the next couple of years.

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