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OYO Indonesia names Alfian Lim as new country head

Indonesia-based hotel chain OYO has appointed Alfian Lim (pictured) as the country head of OYO in Indonesia, effective immediately. This follows the internal move of former head Rishabh Gupta to another “strategic role within the company’s expanding global business”. Marketing Interactive has reached out to OYO for more information about the role.

Prior to joining OYO, Lim was the business unit head at Asia Pulp and Paper in Indonesia, part of Sinarmas group.  He has also worked with Bain and Company in Singapore and Hewlett Packard in Silicon Valley, US.

According to a press release, Lim has 20 years of corporate experience working and managing large and complex operations, organisational restructuring, as well as designing and implementing strategy. He also used technology to improve bottom lines in various industries, including technology, industrial, agriculture, and management consulting in Indonesia and overseas.

Mandar Vaidya, CEO, Southeast Asia and Middle East, OYO Hotels and Homes said the appointment is aligned to the company’s strategy to be a global company with a local approach. He added: “Alfian exhibits all the characteristics of an OYOpreneur. His problem solving attitude, incredible insights and experience, along with his customer-first and innovation-driven approach make him an excellent fit for the role.”

Vaidya joined OYO in August, shortly after former head of international marketing for Traveloka Rotsen Quispe was named the product marketing and growth VP for OYO Indonesia. The company was also recently on the hunt for a head of growth, Southeast Asia, a newly created role. OYO has been growing aggressively, growing from two hotels in Jakarta a year ago to over 42,000 rooms across 100 cities in Indonesia. It has provided 10,000 direct and indirect job opportunities for Indonesians, said the company.

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