Content discovery platform Outbrain has inked an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users.
Through the contract ESPN will be taking advantage of Outbrain’s real-time analytics and insights capabilities. Using Outbrain technology, recommended content will be presented to ESPN users as well as trending stories and branded content. The company will provide ESPN with predictive analytics tools to help improve engagement and performance, as well as content recommendations generated by its technology that analyses 6.9 billion bits of data daily.
ESPN will also leverage Outbrain’s publisher network to drive additional audiences across desktop, mobile, smartphone and tablet apps to its digital properties. Additionally, ESPN will be able to take advantage of Outbrain’s newly launched publisher sales solution, allowing the ESPN sales group the ability to sell placements across all ESPN digital products globally via the Outbrain Engage platform.
“Personalisation is a core pillar in our mission to serve sports fans. As our global audience continues to grow, Outbrain provides high-quality products with scalable solutions,” said John Kosner, executive vice president of ESPN Digital Media. Ed Erhardt, president, ESPN customer marketing and sales added that this gives the ESPN sales team a new avenue by which to tap into the sponsored content marketplace.
“ESPN holds a truly unique position in digital media,” said Yaron Galai, co-founder and CEO of Outbrain. Outbrain is a full platform solution that is able to meet all of ESPN’s Content Discovery and audience growth needs. As such, we’re confident that our ingenuity and continuous product innovations will enable ESPN to continue to build more personalised content experiences across the globe.”
Outbrain serves more than 190 billion recommendations per month to consumers in more than 150 countries. Outbrain partners with publishers and marketers in more than 55 countries, including the US, UK, France, Japan, India and Brazil.