Health and beauty brand OSIM has rolled out a new TVC to introduce a signature product â€śuLove 2â€ť (4ć‰‹ĺ¤©çŽ‹), after the 12-day â€śuLove 2 Experience Eventâ€ť.
A 12-day â€śuLove 2 Experience Eventâ€ť was held in early August at Causeway Bay Sogo, where customers could experience and preview â€śuLove 2â€ť in the OSIM Airline first class cabin.
â€śuLove 2â€ť is designed to deliver the sensation of 2 synchronized masseuses massaging userâ€™s whole body from head-to-toe. The advertising idea is using an analogy dramatising the benefit of having 4-hand and hence to bring out the selling point of 4-hand massage technology.
OSIM has invited famous artist Andy Lau (ĺŠ‰ĺľ·čŹŻ) to be the brand endorser. The storyline started in a conference where Lau announced he had 4 hands and breaks many new records with his 4-hand, and it ended with a twist that OSIMâ€™s â€śuLove 2â€ť made a lot of innovations with the 4-hand massage technology like Lau.
It aims to reflect that OSIMâ€™s products are innovative and pioneer in the market, offering users with surprises and new massage experiences.
The TV commercial will be first on-aired on TVB Jade at 9pm on 20 August 2018. The campaign will be officially activated across a variety of platforms, including TV commercial, out-of-home (OOH), in-store display, social and online media and press.
Client – OSIM HK
Creative Agency – Uth Creative Group Limited
Creative Team: Tim Chan, Ming Chan, Peter Ho
Account Management Team: Winnie Yuen, Wincy Chan
TV Production: Film Factory Limited
Director: Wing Chow
Executive Producer: May Tang
Photography: Join Art Limited
Photographer: Chris Cheung
Producer: Kat Chong