Oriental Sunrise Media Group taps Broadsign to ramp up digital OOH network

Chinese OOH media company Oriental Sunrise Media Group has selected Broadsign International, an OOH marketing solution, to deliver advertising, augmented reality and live content experiences to Oriental Sunrise’s digital signage network.

The company intends to continue exploring innovative projects that make use of Broadsign's platform due to its reliability and extensibility. These include mobile integrations, synchronisation with lighting and fountains, and other projects that capitalise on the size and location of Oriental Sunrise’s screens.

Huang Xiao Qing, CEO of Oriental Sunrise, said: "Eye-catching screens like ours need to be able to deliver industry-leading content flawlessly. Broadsign’s reliability and ability to deliver all sorts of exciting media made it the clear choice for meeting that goal."

Maarten Dollevoet, VP sales of Broadsign said "We are extremely proud to power such a high-value, premium screen." He explained that Broadsign's platform's rich feature-set, stability, and security certification made them an ideal match for Oriental Sunrise's projects.

Oriental Sunrise Media Group was established in 2011 and  is dedicated to the development and operation of urban landmark outdoor large-screen media and OOH media in national home appliance chain stores. Meanwhile, Broadsign powers more than 425,000 signs in airports, shopping malls, health clinics and transit systems, among others.

(Photo courtesy: 123RF)