The Orchard Road Business Association (ORBA) has appointed Leo Burnett Singapore as the design agency for Christmas On A Great Street 2016 – the year-end festive Light-Up along Orchard Road.
Leo Burnett Singapore will lead the conceptualisation, design and planning for this year’s light up. The scope of work includes the development of promotional communications material for the Light-Up.
The appointment comes shortly after Leo Burnett’s holding company, Publicis Groupe, reorganised its agencies to eliminate silos and offer a more integrated service for clients.
In Singapore, Leo Burnett, along with sister creative agencies, Publicis Worldwide and Saatchi & Saatchi, is now housed under the Publicis Communications umbrella.
Lou Dela Pena, CEO, Publicis Communications Singapore, said: “For many Singaporeans, the Orchard Road Light-Up has come to be an integral part of how they celebrate the Christmas season and we are delighted that Leo Burnett has won the opportunity to transform the street this year.”
“We look forward to working with the Orchard Road Business Association to take the time-honoured Singaporean tradition of viewing the Christmas lights along Orchard Road to the next level.”
Leo Burnett’s winning concept will immerse visitors in the spirit of Christmas, allowing visitors to create and share joy and participate in the transformation of Orchard Road this festive season.
Publicis Communications weaves in specialist expertise in public relations through MSLGROUP, technology and media buying, to create integrated campaigns.