OpenHouse picks creative and PR agency

Boutique agency Orbital Group has been appointed creative agency by property portal OpenHouse for a period of 24 months. In addition, OpenHouse has also appointed Right Hook Communications to manage its content strategy campaign.OpenHouse is a newly-launched property portal helmed by Peter Tay and Patricia Sum and the duo is looking to create a foothold with its innovative property matching features and user-centric technology. It claims to be Singapore's first property portal that enables buyers to list their preferences and get matched instantly with their ideal properties, speeding up the way buyers, sellers and agents transact.As OpenHouse’s AOR, Orbital Group is tasked with managing overall communications and creative strategies across all media, as well as achieving positive market penetration and awareness. Campaign duties include above-the-line,digital and activation.It has already launched TVC campaign that aired alongside their sponsorship of prime time programme, "Property SOS".“OpenHouse is pulling out all stops with [its] marketing campaign and Orbital Group has both the ideas and experience, to break into the market and to increase awareness and recognition for our brand and technology,” said Peter Tay, co-founder of OpenHouse.