In collaboration with independent digital agency Section, food and beverage catering company Orange Clove has kick-started an online integrated campaign named after its brand slogan, “We Make You A Hero”.
Aimed at recognising the unsung heroes in the office, a video spot following a day in the life of a secretary has been created. The narrative and engagement runs via a microsite, youtube, cpxi and on social media.
The campaign aims to connect with the unsung heroes at work and rallies viewers to nominate and vote an office hero to win a complimentary vacation to Bali sponsored by Orange Clove. The nominators and nominees will also be invited to an exclusive dinner event organised by Orange Clove in early 2016, with nomination ending on 21 December 2015.
Orange Clove is set to embrace digital in a move to propel its brand presence.
“Staying relevant and connected is our intent of embarking on a digital campaign with Section. In a fragmented and competitive market like catering, it is differentiate or die for Orange Clove,” executive director of Orange Clove Catering, Elvis Lee said.