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Optimedia retains Kao

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Optimedia has retained Kao for the third year without a pitch.Kao is a manufacturer of shampoo products, body shampoo and sanitary napkins. It encompasses brands such as Asience, Attack, Biore, Kao Bleach, Feature, Laurier, Liese, Magiclean, Men’s Biore, Merries, and Kao White.Managing director of Optimedia Malaysia, Wong Pi Yee tells A+M that they have won the client’s trust with the Optimedia team embedded into Kao.“The team has gone beyond their normal scope of work by understanding the client’s business challenges and providing outstanding strategy and operational efficiency.”Optimedia will be tasked with media planning and buying for Kao.  

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