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OPPO Singapore picks AKA Asia as PR partner

OPPO Singapore has appointed integrated communications agency, AKA Asia as its PR agency. AKA has been awarded a 12-month retainer with Teesta Raha, account director at AKA Asia leading the team.

Following the appointment, the agency will be tasked with defining the brand’s narrative and drive a meaningful brand story in Singapore through compelling content, targeted at a younger audience.

He Meng Xiao, marketing manager of OPPO Singapore said the brand was looking for an agency team which not only had an excellent track record of PR expertise and creative communication, but also one which went beyond the traditional press office. This is to push the boundaries and excite OPPO fans.

“We are excited about the next chapter of our brand growth in Singapore,” she added.

“We are excited to be partnering with leading consumer electronics and smartphone brand OPPO. We are looking forward to demonstrating our strategically creative capability through thought-provoking and interactive campaigns grounded in consumer insight,” Kate O’Shea, co-founder of AKA Asia said.

OPPO did not comment further on Marketing‘s queries.

In Malaysia, OPPO appointed LEWIS as its PR agency last year. This saw the agency leading all public relations initiatives as part of a large-scale marketing effort by OPPO. The agency was also tasked with collaborating, devising and implementing a range of campaigns aimed at building awareness and positive brand reputation for the fast growing mobile brand.

OPPO also came on board as a presenting sponsor for Singtel TV’s Premier League 2017/2018, together with Income and Chang Beer. This was in a bid to reach out to Singtel TV’s large audience via targeted advertising and media platforms.

The past year also saw the mobile phone brand partnership with fashion brand Victoria’s Secret for its annual fashion show in Shanghai. It was also the first time the pageant was hosted in Shanghai, according to a press statement at the time.

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