OpenRice picks Optimedia

Dining guide and platform OpenRice has appointed Optimedia in Malaysia as its media agency of record.The agency was appointed without a pitch.The agency will be tasked to manage the client's media buying and planning activities.“In this highly competitive Malaysia digital landscape, we are glad to engage Optimedia who is creative, market sensitive and possesses good knowledge of the local digital scene,” said Ang Boon Chow, country manager of OpenRice Malaysia.OpenRice has recently launched a food finder mobile app as well, OpenSnap. OpenSnap enables users to build their own personalised food albums and use the mobile app to search nearby restaurant.“OpenRice wanted a media agency that can provide solid media strategy and fast turnaround," said Wong Pi Yee, managing director of Optimedia Malaysia.