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OnePlus launches first TVC in India

Chinese smartphone manufacturer OnePlus (一加科技) looks to expand its footprint in India by launching the first TVC in the country.

With the theme of “Never Settle”, the TVC aims to show the company’s positive image to the world and tap into the growing mobile population in this emerging market.

The Shenzhen-based phone marker has set its eyes on this lucrative market since late 2014 by selling its products through Amazon.in.

The company then made a further step in last October by partnering with Foxconn Technology to manufacture phones in India.

The number of smartphone users in India hit one billion last year, according to Telecom Regulatory Authority of India, making it as one of the fastest growing smartphone markets in the world, especially for mid-range and entry-level mobile phones.

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