One&Only Resorts has appointed The Mango Agency to manage PR and brand communications in Singapore and Malaysia for the launch of One&Only Desaru Coast, effective immediately. The new resort is set to open in March 2020 and the agency is responsible for officially launching the property and One&Only brand in the region.
The Mango Agency will highlight the brand’s ultra-luxury positioning and building engagement amongst Singaporean and Malaysian audiences. Partnerships, media relations, influencer engagement and event activations will also shape the One&Only story in both markets.
In a statement to Marketing, the agency’s spokesperson said the appointment is for 15 months and follows two pitches held in November 2018 and 2019. The spokesperson added that the agency was chosen for its creative ideas, clear expertise in luxury travel and strong track record with Singapore and Malaysia media. The Mango Agency was previously known as Mango PR and among its list of clients include Destination NSW, Finnair, Thai Airways, and Millennium Hotels and Resorts.
CEO of The Mango Agency, Sarah Curra, said as brand building specialists, it looks forward to a collaborative relationship growing One&Only in the wider Southeast Asia region.
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