ONE FC has announced its partnership to broadcast its championship with TV9, Malaysia’s free-to-air (FTA) television station under Media Prima.
The channel was chosen based on the audience group being Malays between the ages 15-29, the primary interest group of the sport.
Victor Cui, chief executive officer of ONE FC said: “This is an exciting time for mixed martial arts in Asia and Malaysia, as it is rapidly becoming a hotbed for the sport. ONE FC is excited at the opportunity to showcase our fighters to millions of homes throughout the country.”
This collaboration will extend to ONE FC’s next show in Kuala Lumpur in March 2014.
Zurina Othman, general manager of TV9 said, “It is a good opportunity to acknowledge our best talent from Malaysia like Gianni Subba, Adam Kayoom, Saiful Merican and Anne Osman, into the homes of our viewers, as they showcase their skills inside the ONE FC cage.”