Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

On Mother’s Day, Anmum pays tribute to non-biological mums

share on

Anmum has launched a social campaign with a fresh take on Mother’s Day, which will run for two weeks in Hong Kong, Malaysia and the Philippines.As a nutritional milk brand for pregnant and lactating mothers and a paediatric milk for children in several Asian markets, Anmum recognises the role of a mum in a child’s life is a powerfully defining one.http://youtu.be/wfu3dEaqmjoWorking with BBDO Singapore, Anmum launched a poignant video campaign, taking a broader view on the role of a mother, and celebrating all who work tirelessly every day in the role of loving and shaping our children.Anmum encourages everyone to celebrate more than just their own mothers this Sunday, but to also celebrate the “others” that have been so important in raising them.“Anmum appreciates and supports mums in their desire to raise amazing young minds. And because Anmum celebrates all kinds of mothers, we want to find a way to appreciate all the amazing individuals who show nothing, but love to the ones they’ve raised,” said Corine Ooi-Bremner, group GM of global maternal and paediatrics for Anmum.“Anmum salutes all who provide affection and support to children as we celebrate mums and all others who have made a meaningful difference in the life of a child.”BBDO Singapore ECD Primus Nair added: “Anmum has always been incredibly passionate about finding all kinds of ways to celebrate the power of motherhood. So for us, a chance to help communicate that passion in a way that is both fresh and insightful this Mother’s Day was a great experience.”Credits: Executive creative director: Primus NairAssociate creative director: Theophilues TanAssociate creative director: Tan Giap HowActivation and content producer: Ann May ChuaPlanning director: Rebecca NadiloGlobal business director: Abbe HaleAccount director: Dorothy PengSenior account manager: Tiffany YoungProduction house: Directors Think TankDirector: Rajay Singh/Tan Wei PeowProducer: Heng Tek Nam/Amar Fhairuz

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window