Omnicom Media Group APAC hires data analytics director

Omnicom Media Group has appointed Arif Mumtaz (pictured) as data analytics director for Asia Pacific. This role will see Mumtaz champion the use of data and analytics across all business units, ensuring the agency continues to develop best-in-breed practices, techniques and infrastructure for its agencies’ clients.According to the agency, this is as part of its efforts to increasingly place data and analytics at the core of its communications solutions. Mumtaz joins Omnicom Media Group with over 10 years of international experience in data science, having led data-driven marketing initiatives for several multinational brands. His previous roles at Starcom, GroupM and Initiative have provided him with the knowledge and expertise to devise industry leading solutions for the Group’s clients.Mumtaz will report into Guy Hearn, who was recently appointed as Omnicom Media Group’s chief product officer for Asia Pacific to further integrate data and analytics into the product offerings of OMD, PHD and Hearts & Science.“As digitisation and automation continue to accelerate in Asia Pacific, the applications of data and analytics are only widening,” Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said. “In anticipation of our clients’ growing demands in this space, we are strengthening our capabilities and infrastructure to ensure their brands continue to operate as market leaders in a rapidly changing marketplace. Given his extensive industry knowledge and experience, Mumtaz will ensure we continue to build on our credentials and remain at the cutting edge of developments in this space.”“Data and analytics have always been close to my heart, ever since the beginning of my career in marketing and advertising. I have always believed that data-driven marketing is the future for any successful organisation and key to smart business decision-making,” added Mumtaz. “Omnicom Media Group has been driving creative data-driven marketing and innovation for quite some time now and its credentials in this space are well-respected by the industry. I look forward to working with a team of data-driven thinkers in advancing the practice further for our clients and the industry.”