Omnicom appoints business director of Accuen China

Omnicom Media Group China has appointed Frank Jiang as business director of Accuen China, the programmatic buying unit of Omnicom Media Group. In this role, Jiang will support Jun Yuan, head of Accuen China in developing the business.Prior to Accuen, Jiang was the founding member and leader of Cadreon China, the trading desk of Interpublic Group.He spent two years growing and managing Cadreon from a startup to becoming the second largest agency trading desk in China. Before joining Cadreon, he was the Director of GroupM Search, where he managed several blue-chip clients and afterwards started leading search business for MEC Shanghai. Doug Pearce, CEO of Omnicom Media Group Greater China, commented: “We are delighted to have Frank join the Accuen team at Omnicom Media Group. While audience-based buying is growing quickly, it is still in its infancy in China. To have someone of Frank’s experience and ability join us, is testament to the power of our Accuen business which was voted no. 1 trading desk in China by iResearch.”“Frank’s in-depth knowledge and high level of excellence are invaluable assets to us. Hisappointment also reinforces our commitment towards delivery of results and clients’ satisfaction,” said Yuan.Source: Press release