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Omni gets brighter with BBDO Guerrero

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BBDO Guerrero/Proximity Philippines has won a pitch to develop marketing and advertising for Yatai International Corporation, following a review which started last August.The agency is tasked to develop Yatai's communication strategy and above-the-line advertising as well as a retail strategy for their in-store communications and implementation.Yatai, founded in 1996, is best known as the exclusive importer and distributor of Omni electrical and lighting in the Philippines. Before the appointment, Yatai developed its ad materials and promos in-house.Speaking to Marketing, Cherry Lao, assistant sales and marketing manager, said the group will be run a newspaper advertisements from tomorrow to promote its new energy-efficient light emitting diode (LED) bulbs.The newspaper placement will run until early January on top broadsheets, namely The Philippine Star and The Philippine Daily Inquirer.Lao declined to discuss upcoming campaigns and promotions but hinted on plans in Facebook and the digital space. As of writing, Yatai doesn't have a fan page on the popular social networking site.

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