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OMG promotes Mark Halliday to MD of Accuen APAC

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Omnicom Media Group (OMG) has named Mark Halliday as APAC managing director for its Accuen programmatic agency.He will direct programmatic planning and buying for Omnicom Media Group and its brands OMD and PHD across the APAC region, and oversee development of custom programmatic solutions for the agencies’ clients.Halliday moves into the position from his existing role as head of Airwave APAC - Omnicom Media Group’s mobile specialist unit.Lee Smith, Omnicom Media Group’s CEO Digital APAC said: “As the mobile and programmatic spaces collide and the cross -screen optimization imperative grows, Mark’s experience and expertise will help assure the most effective and efficient programmatic solutions for our clients.”

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