Omnicom Media Group has promoted Tony Harradine to the role of CEO for Asia Pacific as Cheuk Chiang (pictured) steps down to return to Australia. Formerly the chief investment officer, Harradine will now take on the leading role for the group’s operations in Asia Pacific, and report to Daryl Simm, global CEO and chairman of Omnicom Media Group.
“Chiang has made significant contributions to our organisation, not only as leader of OMG APAC, but also before that in establishing PHD in the region. We’re grateful for all his work and we all wish him the very best moving forward,” Simm said in a statement to Marketing.
The statement added that Harradine’s experiences make him an excellent choice to lead APAC through his multi-market perspective, having taken on roles in Europe, North America and Australia before moving to his current APAC position in 2016. His appreciation of local differences is critical given the cultural scope of APAC and he understands the requirements to deliver consistent solutions on international clients, the statement read.
“In his current APAC role, Tony has gained experience harnessing our group strengths, as well as progressing our ways of working. His commercial mindset means he is focused on taking action to deliver results for clients. He’ll be hitting the ground running,” added Simm.
“Today, we embark on a new journey in the region, taking bolder steps to define a new breed of products that anticipate and meet our clients’ evolving needs. As our business continues to transform, so do our strategies and objectives. I look forward to working with the teams across the region on driving the change for the industry, owning the opportunities presented to us by ongoing disruption, and continuing our group’s success story in Asia Pacific,” added Harradine.