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OMD wins MTR media agency reappointment, extending 17-year partnership

Hong Kong’s mass-transit railway operator MTR Corporation has retained OMD Hong Kong as its media agency following a competitive market review, extending its 17-year relationship with the agency.

OMD will continue to manage integrated media communications for MTR Corporation, with a mission of continuing proliferation of the brand message, “Caring for life’s journey”, among its customers.

Gary Wong, managing director at OMD Hong Kong, said: “We’re thrilled to be extending such a fruitful and encouraging partnership with one of our longest-standing clients. The retention is a true testament to the strength of the OMD product and its ability to evolve with our clients’ organisations over time, in order to keep them at the cutting edge of their industries. We look forward to collaborating with them on their continued success.”

According to a statement, the key factors behind OMD winning the reappointment were the agency’s solid understanding of MTR’s current and future business objectives, challenges and requirements from its strategic communications, as well as its proven ability to devise innovative solutions for the MTR brand while generating media efficiencies.

“We’re delighted to be extending our successful partnership with OMD, having already accomplished so much together over the past 17 years,” said Karen Woo, general manager – branding & marketing at MTR Corporation. “We are confident in our ability to continue scaling new heights together and look forward to working with the team on coming up with even better approaches for our media communications going forwards.”

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