OMD has announced their appointment as the media agency for two Australian brand clients: RACV, a $14m account and the $16m Pacific Brands account. Both were awarded to OMD following a competitive pitch.
RACV is the main motoring club and mutual organisation in Victoria, Australia. It provides a diverse range of services including roadside assistance, insurance and loans. RACV will begin transitioning its business from previous incumbent Mediacom in the coming weeks.
Pacific Brands has signed a 3-year contract with OMD which will hold media responsibilities for the brand name, managing groups including Pacific Brands Underwear Group, Sheridan Tontine, Pacific Brands Workwear and Brand Collective.
John Pollaers, CEO, Pacific Brands, commented: “Our decision to appoint OMD was based on their strong strategic capability and track record in working across multiple business units. As we continue to apply a keen consumer lens to all our activities and broaden our retail base, OMD is well positioned to support our endeavours. We look forward to a healthy long-term relationship with great mutual success.”
Steve Sinha (pictured), managing director, OMD, Melbourne said: “Our brand is only as strong as that of the clients we work with and we are proud to be partnering with two great iconic Australian companies.”