NLB picks media agency for S.U.R.E. campaign

National Library Board has appointed media communications agency OMD Singapore  for its S.U.R.E.  (source, understand, research & evaluate) campaign.The project was won for a second year following a tender. The scope of work for the account involves strategic media planning and buying across all media platforms.According to Chloe Neo, joint managing partner, OMD Singapore the agency will focus on driving business outcomes for NLB rather than just media deliverables, through "service excellence and creative thinking." This she added will further get people to start thinking about the information they receive every day and its sources.“The National Library is a local icon that has played an instrumental role in not just inculcating the love of reading amongst people residing in Singapore but also promoting the importance of information searching and discernment. Singapore is the first country outside of the United States to promote information literacy on a national scale and we are proud to be part of this momentous project," said Neo.