OMD Beijing has retained the TV buying business of Yili, with an annual media investment estimated at more than 1 billion RMB.
OMD first began working with Yili in 2011 with print and radio buying assignments and was first appointed to the TV business in 2012. This year marks the third renewal of the agreement.
Carat and GroupM participated in the review which is one of the largest accounts in China and is highly sought after. OMD will also handle a number of key content projects for the brand.
Commenting on the appointment, Arlene Ang, CEO, OMD China, said: “To be appointed by Yili for the third year running demonstrates OMD’s ability to consistently deliver value but more importantly, Yili’s positive partnership culture. We sincerely thank Yili for the opportunity to help drive their business growth.”
Omnicom Media Group Greater China CEO, Doug Pearce said: “We are delighted to be continuing the relationship and extremely pleased that Yili recognized the contribution the team has made. OMD met all delivery commitments in 2013 and in a fast changing TV environment, this can only be been achieved through constant monitoring, adjustment and superior negotiation strategies and tactics.”
OMD Beijing led by Zou Weibin has been quite successful over the past years winning leading local China clients such as Dong Feng PSA, PICC, China Telecom, Legend Wines, Li Ning and now Yili.
Source: Press release