Frucor Beverages' appoints new media agency

After a six month competitive pitch, OMD has been retained as Frucor Beverages’ media agency. The contract incorporates media strategy, planning, buying, and digital for a range of brands including V Energy Drink, Maximus, and OVI Hydration.Frucor Beverages is a foundation client from OMD’s entry into the Australian market back in 2000 and this extension by Frucor is a testament to OMD’s strength in strategy, insights, and account service.Mark Wiedermann, marketing director for Frucor Beverages, said, “Over the past six months, OMD have really stepped up with a strong team that has demonstrated a deep understanding of the evolving consumer landscape. We’re excited about their collaborative approach and look forward to continuing to work with them to further accelerate growth.”Peter Horgan, CEO of OMD Australia, said, “We are thrilled to be continuing our long standing partnership with Frucor. Together, we have delivered many ground breaking campaigns and look forward to helping drive further growth across their business.”