OMD names new chief strategy officer for Asia Pacific

OMD has elevated Gavin Gibson to the role of chief strategy officer for Asia Pacific. Previously the national chief strategy officer for OMD Australia, Gibson will join the OMD regional team in Singapore and oversee the continued development of the network’s product in line with evolving consumer behaviours and client requirements.

Reporting to OMD APAC CEO, Stephen Li, Gibson will also be tasked with maintaining a consistent OMD product across the network’s offices in 16 APAC markets, as well as the implementation of strategy best practices. Having led the strategy product for Australia since 2017, Gibson’s efforts have contributed to the agency’s success in new business and organic growth performance, which resulted in OMD topping Australia’s COMvergence rankings for billings and market share in 2018. He has also contributed to the Global team’s updates to the network’s offering, as well as its new ‘Better decisions, faster’ positioning.

“Given his rich experience and knowledge of our business, as well as his unique passion for shaping a bespoke OMD approach for our clients, he will be a valuable asset to all of our markets going forward,” comments Li. “Bolstered by a market-leading product and some of the region’s finest talent, I have every confidence that our network will continue to go from strength to strength in APAC.”

Gibson adds: “I’m thrilled to be continuing on my journey with the OMD family. My time with OMD Australia has been an absolute highlight and I’ve loved working with the team and incredible client base. I look forward to working with the rest of our markets in this new role and ensuring OMD continues to offer a cutting-edge product that meets our clients’ evolving needs.”

Succeeding Gibson at OMD Australia as the agency’s national chief strategy officer is Ian Czencz, who brings over 21 years of experience in Australia’s media industry and will be commencing his new role on July 1.