OMD Malaysia has won Resorts World Genting’s media business worth over US$5 million in a widely contested pitch involving nine agencies, including incumbent Publicis Groupe’s MediaVest.
OMD Malaysia will be responsible for the state‐of‐the‐art leisure resort’s offline and online media business.
Margaret Lim (pictured), managing director OMD Malaysia, said digital is of huge focus going forward, “we are confident that OMD Malaysia will help Genting to navigate the complex digital landscape.”
Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, added OMD Malaysia’s strategic knowledge of the industry was behind its appointment.
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