Oldtown White Coffee reappoints Happy Marketer for social duties

Oldtown White Coffee’s (Singapore) F&B division has reappointed Happy Marketer as its social media agency. During this time, Happy Marketer will provide social media marketing and community management services for Oldtown White Coffee’s F&B offerings in the Singapore market.The new appointment will be for one year. Over the past six months, Happy Marketer has helped Oldtown White Coffee increase its average monthly interactions on Facebook by 275%, said the agency.Madeline Tay, marketing manager at Oldtown White Coffee said, “We have seen an increase in interactions and engagements with our fans in our social media platforms and are truly happy with the work performed by Happy Marketer and look forward to more creative and engaging ideals from the team.”Prantik Mazumdar, partner at Happy Marketer said, “In these tough economic times, social media can be very relevant and impactful for F&B brands and we were able to establish this during our first six month’s assignment with Oldtown White Coffee. With this reappointment, we aim to further strengthen the brand’s presence and engagement via social media and drive business value.”Happy Marketer has also partnered with a number of leading F&B brands across Asia using its proprietary social media marketing framework called A-E to grow social media presence, audience and followers.