Oldtown White Coffee appoints social media agency

Oldtown White Coffee’s (Singapore) F&B division has appointed Happy Marketer as its social media agency. During this time, Happy Marketer will provide social media marketing and community management services for Oldtown White Coffee’s F&B offerings in the Singapore market.

The appointment if for an initial six months and it came following a pitch held last month.

Madeline Tay, marketing manager at Oldtown White Coffee said, “We chose to partner with Happy Marketer because they are passionate about their work and are results-oriented. In this digital age, we need a team that is creative and fast-moving and we believe Happy Marketer will be able to assist Oldtown White Coffee to see a breakthrough in social and digital marketing.”

Prantik Mazumdar, partner at Happy Marketer said, “We are excited to have the opportunity to partner with Oldtown White Coffee. Given our extensive experience in managing social media for F&B brands, we are confident that we will do justice to the brief at hand. We aim to leverage content, community management and technology to create awareness, engagement and excitement among the brand’s target audience in Singapore. Given that most of us at Happy Marketer are coffee lovers, this makes the opportunity even sweeter. ”

Happy Marketer has also partnered with a number of leading F&B brands across Asia using their proprietary social media marketing framework called A-E to grow their social media presence, audience and followers.