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Ogilvy PR Zooms In On Analyst Relations

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Singapore – Ogilvy Public Relations has launched a global service called Analyst Community Engagement, or ACE, offering technology companies another approach to industry analyst relations.Linking up with analyst relations strategy company Knowledge Capital Group, Ogilvy's new service aims to provide a solution for in-house analyst relations departments to engage analysts locally, regionally and globally."We believe that the analyst world consists of ‘deal makers' and ‘perception makers', and that the true value of AR (analyst relations) is in knowing how to distinguish between the two, and tapping the right ones to influence sales cycles and purchase decisions as well as shift market attitudes through increased exposure," Luca Penati (pictured), managing director of Global Technology Practice at Ogilvy Public Relations, said.The service will be managed by a global team in nine cities, including New York, San Francisco, Chicago, London, Hong Kong, Beijing, Mumbai, Singapore and Sydney.According to Sara Pereira, practice director of technology at Ogilvy Public Relations in Singapore, technology deployment is fast changing due to enterprise mobility, social media and data management technologies."Analysts have a huge role to play in explaining this new technology roadmap and we believe that ACE will both optimize the process of analyst engagement and make it more effective," she said.Aspect, Canon Singapore, Storage Networking Association are some of the companies currently using Ogilvy's ACE service.

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