Ogilvy names Jeremy Webb SEA VP of customer engagement and commerce

Ogilvy has named Jeremy Webb (pictured) vice president, customer engagement and commerce for Southeast Asia. The former senior vice president at Ogilvy China will now be based in Singapore, with the role being "a pivotal growth driver for Ogilvy in Asia", the press statement said.The agency added that Webb will focus on the acceleration of Ogilvy’s customer engagement and commerce capability (CE&C), as clients in ASEAN increasingly seek customer personalisation and precision marketing solutions. CE&C, which has long been one of the back-bones of the Ogilvy offering, has now been fully integrated into the "One Ogilvy" model. The focus of CE&C will be to deliver data-driven personalisation and precision marketing along with CRM and loyalty services for clients.He has over 11 years of digital experience at Ogilvy and started Ogilvy China's first social team in early 2009. Later, as digital lead on some of Ogilvy China’s biggest clients, he’s delivered some of the agency’s most innovative eCommerce and digital solutions, the press statement read.According to Webb, Southeast Asia is one of the fastest growing and most demanding for brands and agencies, as consumers shift to new ways to buy, and more meaningful ways to interact with products. He added that consumer expectations of brands and the experiences they deliver are changing, and consumers today want something tailored to their preferences. It is the agency's job to deliver that, he said.“We are a community of experts integrated into Ogilvy client teams, giving us the ability to provide clients with more integrated services that solve their business problems. These solutions increasingly require greater use of data and cutting edge technologies to create better customer experiences. All types of businesses are recognizing the need to create better, and seamless, customer engagement," Webb said.He also explained that Ogilvy's CE&C can help clients operate their martech not only strategically but creatively and in a way that’s true to the brand. “Fantastic data-driven and eCommerce work need not come at the expense of brand or creativity," Webb said.Sheilen Rathod, president of CE&C in APAC, added that Webb, with his wealth of experience growing Ogilvy's clients’ businesses using a very modern marketing approach, will enable the agency's clients to accelerate the speed of transformation, and embrace the opportunities technology is providing.[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive. Check out the agenda and book your seats today.]