Ogilvy & Mather (O&M) Melbourne has appointed Belinda Danks-Woodley as group account director and Joe Heath as strategy director.
Danks-Woodley (pictured left) takes on the role to lead O&M Melbourne’s BP team and the newly won account of The Laminex Group, while Heath’s (pictured right) remit includes senior counsel across multiple clients.
Prior to joining O&M both Danks-Woodley and Heath were with Clemenger BBDO Melbourne. Danks-Woodley headed the brand, retail and community accounts, most recently playing a lead role in Origin Energy’s “Energy Made Fresh Daily” campaign. Previously she worked across the agency’s NAB business, spanning mortgages, credit cards, transactions and retail.
Heath’s career to-date spans international stints in London, Washington DC and New York. Most recently he was lead strategist across the Wrigley and Pepsico accounts for AMVBBDO Melbourne before moving across to Clemenger BBDO Melbourne to lead the planning for the NAB account. Previously he enjoyed stints at Y&R London and BBH London as lead strategist for global brands including Audi, Britvic, Danone and Bacardi.
Ogilvy Melbourne’s group managing director, Sean Taylor said the proven expertise and skills of both Danks-Woodley and Heath would add depth to the existing team.
“Heath’s expertise in new media thinking and development of platform based ideas will drive real business results for our clients, and Danks-Woodley will add a new dimension to an existing strong team of account service practitioners, adding specialist skills spanning retail, financial and digital branding.”