Ogilvy & Mather Indonesia appoints new CEO

Ogilvy & Mather (Ogilvy) has appointed Anne Ridwan as its new CEO, effective June 2017.Ridwan was last the chief executive officer of Publicis One Indonesia. She was also previously the CEO of Leo Burnett Indonesia from 2012. Ridwan was named “1 of 20 Women to Watch in 2015” by Campaign Brief Asia - the only Indonesian on the list of 20.Ridwan will be working closely with Ogilvy Indonesia’s executive committee to further accelerate the agency’s growth. In particular, she will be leading the continued development of Ogilvy Indonesia’s services and capabilities for a host of international and Indonesian clients. This already includes various social media, digital content, performance marketing, influence and production services, plus key creative and strategic brand development services.Ridwan has experience leading multi-disciplined agencies. Furthermore, she has an in-depth understanding of brand building for various major blue chip clients such as British American Tobacco, Coca-Cola and Unilever.Kent Wertime, co-CEO of Ogilvy Asia Pacific, commented, “Ridwan is ideally suited to leading a very capable and diverse team that we have. We see Indonesia is undoubtedly one of the most important growth markets in the world, and Ridwan brings a combination of leadership, strategic, and creative skills to the agency. Plus, as an Indonesian leader, Ridwan will help drive our evolution in-step with the changing needs of our staff and our clients in Indonesia.”