Ogilvy & Mather Indonesia has promoted Marianne Admardatine to chief growth officer (CGO) from her role as head of corporate communications and business development.
She will continue to hold the managing director position for both Ogilvy Public Relations and Pulse Communications, reporting to the chief executive officer (CEO) of Ogilvy & Mather Indonesia. In line with the company’s client-centric focus, and recent global restructuring, Admardatine will be responsible for developing long-term client relationships in order to grow the agency’s portfolio of anchor clients.
In addition, her responsibilities include capturing new clients as well as anticipating current client needs for holistic services. She will be working with a global team equipped with the talent, tools, and modern marketing expertise necessary to fuel the company’s enterprise growth agenda.
“Every company today talks about the importance of growth and there is no one better to tackle this challenge than someone as connected and strategic as Marianne,” said Scott Kronick, CEO of Ogilvy Public Relations in Asia Pacific. “Local connectedness is critical to business success for agencies of the future and that is what Marianne brings to her clients. She understands the local market deeply and knows how to apply such insights to help her clients grow.”
Katryna Mojica, technical advisor of Ogilvy Indonesia, who was also recently announced to be taking up the role of CEO for Ogilvy Hong Kong, said: “Marianne has been instrumental in accelerating the growth of our public relations offerings, and I am delighted that she has taken on this wider and important role for Ogilvy. She has a natural ability to envision what’s possible and create opportunities, skills that are key to anticipating clients’ needs and continuously evolving our services and capabilities.”