Ogilvy & Mather Asia has appointed Benoit Wiesser as its new Asia chief strategy officer. Wiesser succeeds Paul Matheson, who has relocated to Oslo, Norway. He will remain with Ogilvy in a global planning capacity, and will continue working with the Asia team.
The appointment follows Ogilvy’s announcement of a global transformation agenda to put its OgilvyOne and Ogilvy PR all under the same corporate roof. (Read more: Ogilvy’s global restructure to bring all agencies under one roof)
Wiesser is currently based in Singapore. He will focus on the continued innovation and integration of Ogilvy’s breadth of strategic capabilities as a marketing offer.
“Benoit is an excellent and natural choice for the role, having led integrated strategy on numerous accounts that have led to award-winning success globally as well as across the region,” said Ogilvy & Mather Asia co-CEOs, Kent Wertime and Chris Reitermann.
Wiesser said, “I am both humbled and hugely fired up to be given this opportunity to lead such a diverse and talented group of people. Together, we will ensure that Ogilvy continues to thrive and our clients receive the highest standards of partnership across the region.”