Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Ocean Park appoints new PR agency to boost attendance

share on

Ocean Park has picked Ogilvy Public Relations Hong Kong to handle the public relations remit of Ocean Park Corporation and Ocean Park Conservation Foundation Hong Kong, displacing incumbent Weber Shandwick Hong Kong.The agency will plan and implement strategic public relations programmes to enhance Ocean Park’s image as an advocate for conservation and education, and drive visitation from Hong Kong locals and tourists. The scope of work also includes launching and promoting new attractions and offerings, as well as supporting Ocean Park's initiatives on special events and Corporate Social Responsibility (CSR) activities.The scope of work also includes launching and promoting new attractions and offerings, as well as supporting Ocean Park's initiatives on special events and corporate social responsibility (CSR) activities.Clara Shek, managing director at Ogilvy PR Hong Kong, said: “With Ocean Park’s heavy involvement in conservation and education projects, we are extremely excited to be able to support and work with a truly iconic Hong Kong landmark, which is such a strong home-grown brand and one of the region’s best-loved attractions.”Una Lau, public affairs director of Ocean Park Corporation, said: “With our ambitions to boost visitation in the next few years, Ogilvy PR will be instrumental to further enhance our image in Hong Kong as well as across the region.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window