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Nuffnang introduces new blogger agency division

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Nuffnang has introduced an international rebranding known as Bloggerati. This is a new blogger agency division that works with their existing pool of top Malaysian bloggers to increase professionalism and translate offline engagements to more opportunities for both Nuffnang’s bloggers and clients.According to a release, Bloggerati’s objective is also to seek out successful brand partnerships for these digital influencers, manage their media relations, offering personalities professional development and to enhance the individualities through these opportunities.On top of the usual media opportunities, including sponsored posts and advertising partnerships, Bloggerati personalities will also be available for various ambassadorships, content creation, video production, hosting and speaking roles, as well as other offline appearances, something that most bloggers have yet to experience.Bloggerati aims to put the spotlight back onto the bloggers, featuring them as personalities with their own unique personality. This realignment of bloggers bring out the individuality of each personalities, by positioning them as unique individual and not just a blogger, thereby matching these personalities to brands.Nuffnang’s co-Founder, Timothy Tiah said, “The Influence of the bloggers of today on all their social media platforms is bigger than they have ever been. Refocusing our efforts into building our bloggers into even larger personalities that translate beyond their blogs is fast becoming our priority.”With an influencers list spanning parenting, food, travel, beauty, fashion and lifestyle blogs, Bloggerati by Nuffnang is a full-service agency that offers media and clients ways to work with Malaysia’s leading digital influencers.

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